We all know that in order to sell we have to generate the largest number of users interested in our products.
Sure you are exhausting efforts to attract visitors to your online store but are you taking advantage of all these opportunities to expand your contact base? Keep reading this article and I’ll tell you how to do it!
Having a list of loyal subscribers to your brand is the greatest asset an online business can have. This is because communications via email have the highest return on investment, that is, they are the ones that will generate more income with less budget. Sounds interesting right?
Each of the actions of Marketing of this article will be aimed at acquiring Leads or prospective customers, which eventually will become buyers or loyal users of our products or services. .
Now, let’s get to work!
1- Generate Actions in social networks
Most of the people who browse are registered in one or another social network where they interact with other users, or even with brands that they like. This gives us a very effective opportunity to connect with them and understand what their main consumer interests are. However, you will ask yourself, how to make this information profitable?
For example, one of the most common ways to obtain qualified leads through social networks is by creating contests and sweepstakes in which your followers must complete a form in order to participate.
This will give you, not only, a significant increase in traffic that you can direct to your blog, but also the possibility of rapidly increasing your database with customer prospects very focused on your field.
This is very useful since you will have generated the first contact with a user who has shown interest in what you sell.
2- Develop quality content
What were once more general strategies to obtain massive clients, today has become a highly personal process.
A very effective strategy from which quantitative benefits can be obtained is called Content Marketing. These types of actions are based on generating useful and relevant information on topics related to a specific sector and/or item to reach a segment of the public that is completely interested in products or services related to yours.
It is vitally important that you always have a visible form so that whoever visits you can subscribe to your Newsletter, in this way, you will obtain the user’s email to send attractive promotions or discounts in the future. For example, if your business is dedicated to selling furniture and household items, writing on your portal about decoration and interior design will allow you to discreetly show your options and available stock.
In this way and, depending on a catalog that you could promote later, you will be able to obtain the data of those interested persons who will kindly leave their data in your contact form to acquire it.
3 – Invest in Leads Ads
Social networks provide us, not only the possibility of connecting with a large number of people directly, but many of these networks provide us with a management platform and creation of advertisements where we can develop very specific objectives, such as obtaining consultations. of people interested in what we are promoting.
This is a great advantage when managing our budget since through these ad systems we can segment our target audience in a very specific way, giving us the possibility of narrowing the scope of our promotions only to those people who are really interested in them.
Twitter, Facebook, LinkedIn, Instagram among other social networks have a function that allows users to leave their contact information when they are interested in a product that they have seen in an advertisement.
4- Use Landing Pages
A very effective way to obtain new records that feed your database in a consensual way is the use of landing pages or better known as Landing Pages.
This resource is very useful when presenting a new product since the user, previously directed from one of the aforementioned social networks, or one of your email campaigns ends up on a website where they can only carry out specific actions that will be determined for us.
The important thing is not to distract the user’s attention in several links but that there is only one action directed to the objective of this page, if it is to sell that then the button says Buy, if, on the contrary, you want someone to only consult for an article then that the only option that exists is a form that has a Send Inquiry button.
This strategy has a high percentage of conversions and for this reason, it is positioned in one of the most efficient actions when increasing your database.