Followers in social networks, quality or quantity?

Followers in social networks

We are sick of seeing and hearing which social networks accounts have the most followers. It seems that the success and quality of the work should be measured exclusively in the number of followers. But, make no mistake, from our experiences (more than 25 years) we know that it is useless to have a large … Read more

Effective Email Marketing strategies for optimal development

Email Marketing

At present, carrying out Email Marketing strategies is essential to boost and publicize any business. But, do you know what steps to take so that your email campaigns are synonymous with effectiveness and conversion? We share with you the main keys with which to design your Email Marketing actions. Knowing the secrets of Email Marketing … Read more

Start your content marketing strategy

content marketing strategy

Content marketing, also known as content marketing, is a marketing technique that consists of creating, publishing, and sharing the content of interest to the potential audience of your business. To do this, it is essential to fully know the audience you are addressing in order to adapt the information to their interests and thus awaken … Read more

News on Twitter: Tweets with voice and much more

Tweets with voice

Yes, you read it right. Now you can send tweets with voice from your Twitter profile. Actually, right now you can’t since only a “limited group” with the iOS system have the possibility to test this new functionality. They have probably realized that the 280 characters to write are not enough and it has given … Read more

Voice search is changing the SEO game

Voice search

Web positioning is a very competitive field in which, to achieve success, it is necessary to be up to date with trends and changes in search engine algorithms. The emergence of voice search, with increasing weight, has changed the rules of the game, causing many businesses to have already begun to adapt their strategy. Voice … Read more

Five steps to designing a good banner ad

designing a good banner ad

Getting an impact on your potential clients seems increasingly difficult in a digital world that is full of banners. there are five steps to designing a good banner ad , these are still effective in many ways, which cannot always be measured in clicks. For example, 8 out of 10 respondents remember a banner graphic … Read more

The 7 fundamental rules of web positioning

web positioning

Better web positioning translates into more traffic to the page and, therefore, more visitors that can become customers. This means that the fight to get among the first results of Google when Internet users are looking for a business has intensified; and that SEO (search engine optimization) strategies are on the minds of anyone who … Read more

Six tips to make your Facebook ads work

Facebook ads

If you want to take advantage of your company’s social networks, you have probably considered making ads on Facebook Ads, a platform that allows you to make ads on Facebook, the most used social network in Spain, but also on Instagram. To make your ads work and reach the widest possible audience, follow these tips. … Read more