Better web positioning translates into more traffic to the page and, therefore, more visitors that can become customers. This means that the fight to get among the first results of Google when Internet users are looking for a business has intensified; and that SEO (search engine optimization) strategies are on the minds of anyone who wants to attract customers on the internet.
SEO is the discipline in charge of improving the place that a web page occupies in the Google ranking, that is, of improving web positioning. The factors that influence web positioning are many and varied. Some belong to the field of web development, while others are limited to content creation or online presence management. Although Google’s algorithm is changing, there are a series of golden rules that we must always keep in mind to achieve a good positioning. They are as follows.
The commandments of web positioning
Start with a keyword study. Before starting any other SEO action, it is necessary to carry out a preliminary work to identify keywords or keyword research on the area or sector of the business. This will allow you to know which terms are most searched for on the internet, to use them on the web. In this way, when Internet users search for them, Google is more likely to return your page as a result. The study of keywords will serve to make decisions both about the content that will appear in it and about titles, Meta tags, Meta descriptions or even the domain name.
Write for people, not search engines. This may seem like a contradiction, but if you write for people, their behavior (longer stay on the web, good content rating …) will make Google like what they like.
With this, we do not mean that you do not use keywords (we have already indicated that it is a key point), but that you do it naturally (without abusing, articulating the keywords with synonyms or other formulas) and giving quality information that adds value to your readers: if you only write to attract traffic, without thinking about delighting it, the time that users will spend on the web will be minimal and Google will notice.
Sign up for business networks and directories relevant to your sector. Incoming links or backlinks provide referral traffic and improve web positioning due to PageRank, a Google system to measure the authority of web pages according to the quantity and quality of the links that point to it. For this, Google takes into account the thematic relationship of the page that links you, so business networks or sector directories are the perfect option. Google also takes into account the authority of the linking domain, so you should look for reputable directories.
Optimize your website. If you don’t have a responsive website or one that loads in less than three seconds, it will be difficult for you to get on the first page of Google results. Do not forget to take care of the title, description, and headings of your website pages, including keywords.
Update the blog frequently. Google likes to be fed new content; So, with the study of keywords in hand, develop a content strategy, and publish them on a weekly basis. If you also bet on enriching them with images or videos, the better (the latter are the best way to increase the time spent on the web, which in turn improves positioning).
Be active on social media. There is controversy over the use of social networks can be considered as an SEO technique, but the truth is that it is undeniable that it is a great source of traffic, and that this helps to position yourself better.
Do interlinking. Creating links between different sections and pages of your website helps Google in its crawl, in addition to increasing the time spent on the web and reducing the bounce rate.