Despite the fact that the most common application of virtual reality has come from the hand of entertainment, more and more companies are discovering the ability of this technology to streamline their processes. In this sense, meetings are one of the environments in which virtual reality can bring better results.
Virtual reality is defined as the creation and experience of environments in which scenes or objects present a real appearance, although they are not. It is a technology that allows the user to feel immersed in the digitally created environment, with which they can interact. In addition, it can be combined with other types of similar systems, such as mixed reality or augmented reality.
Virtual reality in meetings
Embracing the technology of virtual reality has the potential to transform any workplace. One of the many applications of virtual reality for any company is to change the way in which its workers, its collaborators or its clients meet, allowing:
Present products through 3D models. Virtual reality gives companies the opportunity to take their presentations towards excellence. Potential investors or clients can have an idea closer to reality of a prototype shown in virtual reality, which is already widely used in the areas of architecture and industry.
Brainstorm or sketches in real-time and interactively. Building a dynamic virtual reality environment can turn meetings into true brainstorming venues. Through this technology, it is possible to shape new projects and visualize them instantly. For example, some programs like Unreal Engine 4 allow simulations of buildings, constructions or environments, changing furniture, floors, or opening windows in the fictional world and in real-time, in a single instant. In this way, better decisions can be made.
Generate team-building activities. Through virtual reality, it is possible to offer environments with greater dynamism to achieve greater motivation in employees and an improvement in communications, when employees do not have the possibility of meeting in the same room (because they are in different geographical points). Virtual reality can, in this case, simulate a face-to-face (a face-to-face meeting).
Create events. Virtual reality is used to organize meetings with multiple attendees, such as trade shows, conferences, or product presentations. With this technology, you can reach more people and reduce the carbon footprint that these events end up causing, due to displacement. Each participant would have an avatar, which would also allow them to get closer and interact with the other attendees within the virtual world (and not just watch the presentation or listen to the speakers).
Other uses of virtual reality
In education and culture, it is possible to access more dynamic environments for the student. It is especially interesting in the field of medical education, where virtual reality is already allowing students to experience first-hand the complexity of certain treatments or surgical processes.
The field of psychotherapy is using virtual reality to allow patients to interact or face their phobias and become agents of their own recovery.
The combination of storytelling with virtual reality (with examples like Google Spotlight Stories) is breaking new ground in the way of communicating a story. Its advertising potential is also important.