Perhaps the crisis caused by covid-19 has made you aware of the need to digitize your business and that it has a corporate website. But before starting the development of your website, you will be interested in knowing the benefits of responsive web design.
❆ What is a responsive web design?
Web design is what establishes how your website will look: what part will occupy the logo, the images, what fonts, colors, and images will be used, where the icons of social networks will be arranged, etc. In short, they will be responsible for the visual aspect of the web.
When it is said that a web design is responsive, it means that it adapts to all screen widths and all devices.
Think about how you see the same website from your personal computer and how it looks from your mobile phone: to be able to read what it says and click on its elements, they must be redistributed on the mobile screen taking a vertical arrangement (so that you don’t need to turn it) and elongated (so that the same elements can fit, without having to be crowded together).
In responsive web design, this is done automatically and according to the user’s screen width: everything will be seen perfectly regardless of whether the user connects to the internet from a laptop, a desktop computer, a phone, a tablet, or even a smart TV.
Responsive web design is necessary to guarantee usability. That is to say, that the user experience on the web is pleasant and that they can navigate through it without impediments and intuitively. If a website has poor usability, website visitors will avoid it, searching the internet for another business that makes it easier for them.
❆ How to make a good responsive web design
To make a responsive web design you should not only think about the aesthetic aspect of the web, but there are also another series of elements that you must take into account:
Take some time to reflect on the web structure. Defining the optimal structure of the web and translating it into a wireframe are two essential steps before starting the design and development task: they will save a lot of time in mistakes and will allow errors to be detected and rectified in time.
Less is more. When making a responsive design we must carefully consider what each element that we introduce on the web contributes. If it does not contribute anything, it is better to ignore it: including images or other unnecessary elements will only make navigation difficult for users of smaller devices.
Mobile-first philosophy, that is, think first about how the web will look on smartphones. The web traffic that comes from mobile phones already accounts for more than half of the global traffic, and the same will surely happen on your website.
Take SEO into account. Web design is not good if it is not optimized for SEO. Although any responsive design improves organic positioning, as we will see, it must be correctly optimized based on the keywords that interest the business.
❆ Benefits of a responsive web design
Improves organic positioning. Google takes into account that a web page is responsive when it comes to positioning it in its results ranking. Unless you have very little competition, you will not get customers to find you if your website does not have a responsive web design.
Improve usability. We will prevent users from seeing texts that are too large or too small, images that occupy the entire screen or elements that they are not able to ‘click’ on. Today the vast majority of websites are responsive: if users come across one that is not, they most likely won’t bother trying to navigate it.
Poor usability also indirectly (and negatively) affect the positioning of the web: if Internet users do not find an easy-to-use website, they will leave without navigating more pages (which is called ‘bouncing’), and a high percentage of bounce seriously impairs web positioning.
Avoid duplication of content. Creating a web version especially for mobile phones solves the problem of usability, but it has a collateral effect: duplicate content is created, something that hurts positioning. A web page that adapts automatically avoids this problem.
Reduces web development costs. If you change any element in the design or introduce new products, services, or texts on your website, these will be adapted to all devices, you will not have to apply the changes in each of the versions.
Improve loading speed. This has a positive effect on both the user experience and the web positioning.
In short, we can say that responsive web design has clear benefits and that it is the best option when developing a web page that meets the needs of a company, but also those of its clients.